Hiram WalkerŪ sweetens the deal with addition of Caramel Apple to the line

New York, N.Y.,– As the summer begins to give way to fall, consumers’ tastes gives way from lighter, more refreshing food and drink to the richer, more robust flavors of the new season. This fall, Hiram Walker, the classic, diverse line of all-natural premium liqueurs, schnapps, brandies, and triple sec, is introducing the newest flavor to the line, a combination of two delicious and indulgent autumn flavors – sweet caramel and crisp red apple. Like all of the great flavors in Hiram Walker’s top-selling family of liqueurs, Hiram Walker® Caramel Apple can be mixed with a wide range of spirits and mixers to create decadent yet easy to mix cocktails perfect for the season.

Hiram WalkerŪ tempts consumers and retailers with the launch of Original Cinn

New York, N.Y., (May 14, 2010) – Hiram Walker, the classic, diverse line of all-natural premium liqueurs, schnapps, brandies, and triple sec, is pleased to announce the launch of its newest flavor, Hiram Walker® Original Cinn Schnapps, a 90 proof cinnamon schnapps with a delicious cinnamon-vanilla flavor reminiscent of freshly baked cinnamon rolls. Like all of the great flavors in Hiram Walker’s top-selling schnapps family, Original Cinn can be mixed with a wide range of spirits and mixers to create delicious and easy-to-make cocktails perfect for any season.

Hiram Walker® Invites Retailers and Consumers to

Purchase, N.Y., August 21, 2008 - Hiram Walker®, the classic, diverse line of premium liqueurs, triple sec, schnapps and brandies, is building on last holiday season's hugely successful launch of Hiram Walker Pumpkin Spice by reintroducing the limited edition seasonal liqueur along with newcomer Hiram Walker Gingerbread Liqueur.

Hiram Walker® Introduces Two New Schnapps Flavors - White Peach and Blueberry Passion

Purchase, N.Y., June 19, 2008 - Hiram Walker®, the classic, diverse line of premium liqueurs made with all-natural flavors, is once again first to market with two refreshing and fruity new schnapps flavors - Hiram Walker Blueberry Passion Schnapps and Hiram Walker White Peach Schnapps. Like all 14 schnapps flavors in the Hiram Walker family, Blueberry Passion and White Peach offer on-premise accounts and consumers alike a cost-effective way to add great flavor and color to both traditional and contemporary cocktails.

Hiram Walker® Liqueurs adds Melon Liqueur to the Mix

Purchase, N.Y., January 10, 2008 - Hiram Walker, the classic, diverse line of premium liqueurs made with all-natural flavors, continues its long tradition of innovation with the introduction of Hiram Walker Melon Liqueur - a delicious honeydew melon flavored liqueur that offers a cost-effective way to add great flavor and color to both traditional and contemporary cocktails.

Hiram Walker® Liqueurs Launches Pumpkin Spice - A Seasonal Liqueur to Spice Up Fall Holidays

Purchase, N.Y., August 13, 2007 - Hiram Walker, the classic, diverse line of premium liqueurs, schnapps and brandies, is stepping up its long tradition of innovation by pulsing the market with a unique and seasonally influenced liqueur - Hiram Walker Pumpkin Spice - the latest new flavor to join the ever-expanding family of Hiram Walker liqueurs made with only the finest all natural flavors. Hiram Walker Pumpkin Spice will hit retail stores and on-premise establishments October 1, just as the autumn leaves start to turn and consumers start to plan for fall holidays.

Hiram Walker® Liquers Introduces two new Schnapps Flavors - Pink Grapefruit and Pear

Purchase, N.Y., March 26, 2007 - Hiram Walker, the classic, diverse line of premium liqueurs made with all-natural flavors for real fruit taste, is continuing a long tradition of innovation by introducing the industry's first Pink Grapefruit and Pear flavored schnapps. The launch of these two new Hiram Walker Schnapps flavors capitalizes on the soaring popularity of flavored cocktails and reinforces Pernod Ricard USA's commitment to solidifying Hiram Walker's position as a leading player in the dynamic liqueurs category.

Big Night Out

NEW JERSEY, December 2006 - As seen in InTouch Weekly, Jay-Z and Ashanti sipped Hiram Walker's® Pomegranate Schnapps at the rapper's 40/40 club in Atlantic City, N.J. on November 15, while raising more than $1 million for his scholarship fund as well as Alex Rodriguez's children's charity.

Celebrate the Holiday Season with the HIRAM WALKER® Candy Cane

NEW YORK, November 2006 - End-of-the-year holiday parties and celebrations offer delightful ways to reconnect with family and friends, as today's hosts and hostesses turn towards themed cocktails and parties to make celebrations both memorable and unique.

Hiram Walker® Sponsors the Judith Leiber Event Honoring Denise Rich

NEW YORK, November 2006 - On November 1, 2006 Hiram Walker sponsored the Judith Leiber event honoring Denise Rich with the first Leiber Women's Leadership Award. Mrs. Rich was honored for her work in the fight against cancer through the G&P Foundation. The event was held at the Judith Leiber Flagship Store at 680 Madison Avenue in New York City.

Hiram Walker® Introduces the First-Ever Pomegranate Schnapps

NEW YORK, August 2006 - An ancient and enduring symbol of passion and vitality, the pomegranate is known to many as the "love apple" and the symbol of Hera, the Olympic goddess of marriage and relationships. Today, the slightly sweet, slightly tart flavor of the pomegranate is one of the most talked about and sought-after tastes, as well as the inspiration for the new Hiram Walker® Pomegranate Schnapps.